In today’s fast-paced digital landscape, it can be difficult for brands to come up with engaging content that stands out. On top of product, employee, and sales management, there’s simply not enough time to invest in high-quality and effective online marketing material.
That’s where social media tools come in. By leveraging these free-to-use and user-friendly software, even small business owners and beginner social media managers can produce top-notch social media graphics without the need for a hefty marketing budget.
If you’re ready to learn more, let’s explore the top-rated social media management tools today!
Why Use a Social Media Tool for E-Commerce?
Before anything else, let’s go over why you might need a social media tool in the first place. Whether you’re a first-time marketer or a business owner managing your own brand pages, a social media management tool can help you manage your marketing needs more efficiently.
More specifically, a social media tool can help with the following:
● Brand-consistent graphics
We’re all aware of the importance of visually compelling graphics. But on top of that, it’s also important to incorporate your own brand identity into your content effectively and consistently.
With tools like Brand Kits, you can easily integrate your brand’s specific color scheme, font style, and logos for more memorable social media content.
● Scheduled posts
Automating your social posts is a great way to save on time while still maintaining a consistent online presence. By leveraging tools like a social media publisher, you can easily plan out your posts in advance so your social media remains active even when you’re busy doing other tasks.
● Analytics reports
An effective way to ensure the success of your digital marketing strategy is with the use of an analytics tool. Here, you can easily generate your marketing performance so you can figure out which strategies work versus ones that don’t.
● Team collaboration
Whether you’re a small or large e-commerce brand, team collaboration is necessary. With the help of a social media management tool, you can easily manage your team members and collaborate on projects all from one convenient dashboard.
The Top-Rated Social Media Management Tools for E-Commerce: Feature Breakdown
For a quick look at the best social media management tools available online, we’ve compiled a comparison table to differentiate each app’s standout features:
| Later | Hootsuite | Sprout Social | Canva | PosterMyWall | |
| Content creation | ❌Integration with other design tools only | ☑️Basic image editor | ☑️Basic photo editor | ☑️Drag-and-drop editor | ☑️1M+ completely free and customizable templates for every niche
☑️User-friendly drag-and-drop editor
☑️Audio/video recorder and editor |
| Social media management | ☑️Platform analytics
☑️Schedule posts
☑️Link in Bio
|
☑️Social media publishing
☑️Inbox analytics
☑️Social listening |
☑️Social profiles
☑️Message tagging
☑️Message Spike Alerts |
☑️Track engagement
☑️Social scheduling
☑️Optimal post times |
☑️Content calendar
☑️Publish to social media platforms all at once
☑️AI-generated captions
☑️Business profile |
| AI tools | ☑️Content generation | ☑️AI hashtag suggestions
☑️AI assistant
☑️AI content and ideas generator |
☑️AI assist | ☑️Generate text, presentations, and video outputs | ☑️Text-to-image generator
☑️AI writer
☑️Subtitles generator
☑️Background remover
☑️One-click resizing tool |
The 5 Social Media Marketing Tools Every E-Commerce Brand Should Try
Here is a more in-depth look at the top-rated social media marketing tools you can try to boost your e-commerce brand’s social media presence:
1. Later
Later is an online social media management tool popular among influencers and digital marketers. While Later offers general social media management features like scheduling and analytics, it mainly caters to Instagram accounts and business profiles.
Pricing (per month)
- Starter ($25)
- Growth ($50)
- Scale ($110)
Why it’s great
Due to its specialization in visual content, Later is a superb choice for online marketing that prioritizes high-quality images. In particular, Later comes with a built-in visual planner that allows users to preview Instagram posts before publishing, which can be a plus for Instagram influencers and managers.
2. Hootsuite
Hootsuite is another social media management tool best known for its comprehensive set of advanced features. Aside from basic tools like planning and scheduling, Hootsuite offers more data-driven toolkits best used by larger businesses and teams.
Pricing (per month)
- Standard ($149)
- Advanced ($399)
- Enterprise (Custom)
Why it’s great
Hootsuite can be a great choice for large businesses and agencies in need of a comprehensive multi-platform marketing tool. Whereas Later mainly focuses on Instagram marketing, Hootsuite specializes in different social media platforms that can account for more in-depth analytics and collaboration features.
3. Sprout Social
Sprout Social is a digital marketing and management platform packed with a handful of advanced tools. While generally not recommended for small businesses or beginner marketers, Sprout Social offers comprehensive analytics and market research tools best suited for pro marketers.
Pricing (per month)
- Standard ($199)
- Professional ($299)
- Advanced ($399)
- Enterprise (Custom)
Why it’s great
Due to its pricier subscription plans and more advanced features, Sprout Social is a tool best suited for large and established businesses looking to create more thorough multi-platform marketing campaigns.
4. Canva
Canva is an online design tool popular for its user-friendly drag-and-drop editing interface. On Canva, users can create various design types, including social media graphics. At the same time, Canva also allows users access to basic social media management features, including direct and scheduled posting.
Pricing (per month)
- Pro ($15)
- Teams ($10/user)
Why it’s great
While its social media management features are more basic when compared with other software, Canva can be a great tool for independent creators and small teams looking for a simple social media management tool. For more comprehensive features, Canva can also be integrated with other dedicated marketing tools such as Hootsuite.
5. PosterMyWall
PosterMyWall is an all-in-one social media management, marketing, and design tool packed with a handful of useful AI-powered features.
While more popularly known for its extensive library of free social media post templates, PosterMyWall also offers users access to a highly accessible and affordable social media management software.
Pricing (per month)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Why it’s great
Despite its simplicity, PosterMyWall offers a versatile set of beginner-friendly features suitable for all types of users. Specifically, PosterMyWall stands out for its comprehensive set of AI tools, including an AI writer for more efficient and effective social media post captions.
Whether you’re a small business owner, beginner marketer, or social media manager, PosterMyWall can help users create social media campaigns that stand out.
Which Social Media Tool to Use According to Your Needs
Depending on your specific preferences and marketing goals, one social media tool will be better suited than others. Below, we’ve listed some common case-use scenarios along with the specific social media tool we recommend checking out:
| Tool | Best for | Ideal users |
| Sprout Social | Market research and social listening | Marketing agencies and large companies |
| Hootsuite | Comprehensive analytics reports and customer engagement | Large and established e-commerce brands |
| Later | Instagram marketing | Influencers, social media managers |
| Canva | Basic social media graphics | Individual creators, amateur designers |
| PosterMyWall | Brand-consistent social media graphics and beginner-friendly social media management | Small business owners, beginner marketers, and social media managers |
Optimize Your Social Media Marketing
Whether you’re looking to get started or improve your online marketing, a social media management tool can help you meet your goals without the need for investing in expensive software.
By integrating these tools into your marketing strategy, you can utilize the latest and most user-friendly tools to help your business grow.
